Advertising vs. R&D: Relative effectiveness on brand equity
نویسندگان
چکیده
منابع مشابه
impact of media and non-media advertising on brand equity (case study brand pars khazar)
brand equity is one of the most important and best known in the field of marketing and brand concepts. each of marketing activities affects on brand equity and due to a variety of promotional activities they can be divided into two categories of media and non-media activities. brand equity is affected by its constituent per aker model and this is a test to find the effect of media and non-media...
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ژورنال
عنوان ژورنال: South African Journal of Business Management
سال: 2015
ISSN: 2078-5976,2078-5585
DOI: 10.4102/sajbm.v46i3.99